A WIDE SPECTRUM OF DESIGN AND DEVELOPMENT
Sandy Rao focuses on branding starting with logo design, research, wire-framing, design and website development. This show reel gives a glimpse of some of her work.
TANGIBLE COLORS
Look at the Design Process ⋙
The Green Lizard illustration is done with acrylic paint using only complementary colors and the combination of the two with white. Here I used red and green being the complement of each other. This whole process of drawing, underpaint and painting took more than 64 hours to complete.
To incorporate this illustration in Graphic Design, I designed TANGIBLE COLORS album cover, created a background story by blending fact with fiction, and built a whole campaign to promote album record tour.
Story created and written by Sandhya Rao
In his 14th Album, Sir Elton John, sends a powerful social message about apartheid. The country of South Africa, evolved from apartheid to it’s present social tolerance. People were segregated into four major groups as White, Black, Colored and Indian. People of mixed race with black and another race (comprising of Indian, Chinese, Malay, or White) fell into colored category. Due to segregation, members of the same family would fall under different categories and were treated differently. These people had to live away from their families in a separate township. Forced to lead a life in a different part of the town, being not allowed to meet with their family, they received inferior education and lower grade jobs.
Sir Elton John, met those “colored” people that were separated from their families. He was touched by the stories and decided to create awareness about this injustice done to a lot of families. The songs in this album he wrote is to tell the stories of families, their lives and social stigma attached. He continued to work on this cause for the people of South Africa and meet with the leaders of western countries to abolish the segregation until he saw an end to apartheid.
This album is dedicated to all the people in the world that fought against segregation, injustice, and giving their lives for such a cause.
OPTIMATIONS
A website for class project becomes a real one when a client approached to create a website for his business, OPTIMATIONS. For this website I had to create a logo. After ten different compositions, four iterations of one of the logos picked, five revisions, twelve typographic combination, this logo shaped into its final stage and approved by the client. Later additions to the project was a video of infographics, a brochure, powerpoint presentation, business cards and website.
UDUPI KITCHEN – SAUCE SPICE MIX
PACKAGE DESIGN FOR A SAUCE SPICE MIX AND BRANDING.
An idea to start a business as part of the Business Entrepreneur class ended up with a package design which later manifests as a campaign to sell this product.
UDUPI KITCHEN is a spice mix that could be used in everyday regular cooking. The name is a place in a remote part of Southern Coastal India. It is well known for it’s flavorful cooking. This spice mix that adds the unique Udupi flavor. I’m selling the jars of spice mix to start a business.