Design Process
A Glimpse
1. Planning
2. Design
3. Development
4. Final Campaign
PROJECT: INTRODUCTION
TANGIBLE COLORS is drawing an illustration using only two colors. Not just using any two colors but they have to be a complement of each other. I did a lot of research on a form that can take any color and still look very natural. After intensive research with nature as my inspiration and internet search, I thought about using a Chameleon because it can take any color and still look good. The reptile I found is called Green Lizard found in South East Asia.
Very impressed with the outcome of the illustration, my professor suggested to incorporate into Graphic Design. I needed a campaign for my portfolio. As a result, was this project conceived.
Colors: Application
As part of the project, the colors chosen had to be complementary colors. The entire illustration was completed with Red and Green and the combination of the two. Titanium White was allowed to be mixed into either Red or Green or into both. With this combination, the background and the rock color was achieved.
The general mood of the colors is bright and strong. I had to come up with a story that represented deep intense mood. Apartheid practiced in South Africa, showed this seriousness, strong feeling and deep sorrow. The extreme spectrum of the two colors in a color wheel also represents how one family was divided and segregated in the country of South Africa during Apartheid.
Green and Red are show in grayscale below the respective colors.
Typography
To give the character like the lizard and bold colors, I used bold font for a subtle funky look and slightly retro look with Gill Sans Ultrabold. I also stretched it to fit my needs. I added an effect in Photoshop® using brushes and pattern background. In combination with Gill Sans UltraBold, I used Charter Black and PT Serif Regular.
For the website, I used Roboto for legibility and also because it is a Google font.
Design
My first task was how to incorporate the art work into Graphic Design. There are so many options but I had to pick the one, that suits my illustration. I breathed, ate and slept over it. I had a lot of ideas but couldn’t settle on any one. Like two brains are better than one. I was inspired by my friend who suggested my artwork could be used for music album. Music Album covers are flexible for any kind of artwork.
Once the idea was decided upon, the project went really fast. I wrote down a list of things that can go with promoting a music album and completed this project working on it day and night in five days. After five major reviews and revisions, this project got its final look.
Friendly User Experience
Large fonts, bold color with enough white space for legibility and simplicity was the focus. To give it a more dramatic effect, different layout styles were tried for most of the projects. With additional drop shadow, depth was added to the illustration. The eye and limb were given emphasis to call for attention from a quick glance in instances where people pass by like in a poster, tour bus, and billboard.
• incorporate artwork in Graphic Design
• create an integrated campaign
• present an integrated campaign
• work on a campaign under pressure
• manage time and complete projects on time.
Project :
Year :
Research :
Illustration & Design :
Tangible colors
2016
Sandhya Rao
Sandhya Rao
Tangible Colors: Design Process Book
This pdf in the form of a process book gives a more in depth understanding of how the colors and fonts can be used in a book. The book itself provides the layout for the branding of this album. Look at the page 9 for glimpse of the timeline of the whole design process.